Tik tok, previously known as Musical.ly is an application that allows making short videos with over 500 million active users till 2019. It allows the user to create and share their music videos doing lip syncing or singing. This article is a complete guide to Tik tok marketing strategy to earn money through it. This app is available on both iOS as well as Android versions that makes it a boom in entertainment industry as almost every celebrity is obsessing with it. The users (musers) can share their short video clips on Instagram, Snapchat and some other apps as well. On a professional level, this is a good platform to be a video creator with some amazing filters, stickers, control over the video speed, access to audio etc. and without spending too much bucks.
Introduction to Tiktok: It is a Chinese video platform that owns Musical.ly. In China, it is known as Douyin with over 300 million active users, isn’t it is great in numbers. Douyin was launched by ByteDance in China in September 2016 whereas Tiktok is purchased by them ByteDance on Nov, 2017 in around $1 billion that is the same amount on which Facebook was bought for. TikTok has touched a milestone of 500 million monthly active users and became the world’s most downloaded app on Apple’s app store with around 104 million downloads. Alex Zhu, Co-founder of Musical.ly and now vice president of TikTok said.
“We want to capture the world’s creativity and knowledge under this new name and remind everyone to treasure every precious life moment. Combining musical.ly and TikTok is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator,”.
This statement clearly shows the healthy relationship between both.
Even if you are an existing user of Musical.ly and suddenly the app turned into Tik Tok, nothing to worry for as all the data will move automatically. All the precious moments, fun, entertainment and experience is not going to be vanished by the change.
Some common questions and answers about Tiktok:
- How to record a Music Video on Tiktok (Musical.ly)?
- Open the app and press that “Yellow button” present in the middle of “menu” that allow the users to start their recording their first music video.
- Choose the music track accordingly from the list, it will play once the “record” button is clicked. Proper lip-sync is required.
- Another option is to shoot the video properly and add the music or simply add track once done with shooting. One in all it is a perfect app for all the video lovers.
- Can I upload a video directly from gallery?
Yes, open the app and click “Add” button at the bottom. Now, tap the Upload button on the camera screen and select the video, press next. For multiple videos, tap the select multiple option at bottom left. The length of individual clip can be changed with the video speed as well, once done, click Done.
- How can I download someone’s video on Tik Tok?
Go to the video you want to download and tap on the share icon on right side and click on Save video button.
- How do I set the privacy settings of Tik Tok?
Tap on the Profile icon in the bottom corner and click the three-dot icon at top right corner. Select the Privacy and Safety option and choose the option for Who can download my video accordingly. Other privacy settings can also be updated here.
- How do I make my Tik Tok profile private?
Remember, no one will see our videos except us if we make them private but they is an another option as well where the manually selected followers can see our uploaded videos. Keeping the videos in drafts is also a good option.
- How to delete a video on Tik Tok?
There are times when we don’t like the published videos and to delete them just open up the video and click the three-dot icon on right side and swipe it on the bottom side to make it deleted.
- How to get a verification badge on Tik Tok?
This represents the most authentic, popular and influential users on the app. Share the high-quality videos only, tripod is a better option indeed. Use trending and relevant hashtags only to be updated that really makes videos easy to find. Connect the TikTok profile with Social media accounts. Orange checkmakers represents famous users whereas Blue indicates official organizations.
- How to block or unfollow someone on TikTok?
Open the app and tap on the magnifying glass located at the bottom of screen. Type the person’s username into search bar at the top of screen and tap on the person’s photo. Now click on the --- menu at the top right corner to expand the menu and tap Block.
To Unfollow someone on Tik Tok, tap on the last button in lower-right corner of screen that opens up your profile on a new page. Tap on the following button to open the follower’s list and click on following button to turn the follow into unfollow option.
- How to create the best Tik Tok Video?
The best answer is by following the trend still here are some suggestions on how to create an engaging video for Tik Tok. It should be entertaining and motivating for anything. Better to start with a schedule to keep the ideas much organized and better mode of communication. Do not complicate things, but, try to keep them consistent and informative. It’s necessary to know the reason behind our video creations like is it for Brand awareness or entertainment or to accomplish something and then made it accordingly. If the video is about some information then make sure to provide it with all the required elements as well as authenticity. At last, add the perfect strokes.
How to earn money through TikTok Marketing?
One of the most frequently asked question is it is possible to make money from TikTok? There’s a difference between earning money through TikTok and because of TikTok. Luckily, the answer is YES and now we are going to discuss about how to earn money through Tik Tok videos? Instagram is full of TikTok videos now because of the entertainment level and user engagement they provides.
The main marketing strategy of Tik Tok is their challenges that every muser agrees to take willingly. Basically, the app is playing some tricky games to hold on the user’s engagement to app in the most possible manner. The challenge may be related to some act, celebrity, influencer, event based or even skill based accordingly.
Most o the brands are using TikTok platform and that too in a much bigger way with great content. Even duets are allowed on the app where people are creating video duet stories. Stick to the storyline with some interesting skills and we are all done to earn money. To be a successful influencer on Tik Tok, upload an eye-catching cover photo, create intriguing content, related background music and originality . Either you are a teenager, Startup, Company or MNC this Tiktok user guide can surely help in earning online money at Digitsguide.com.
First step is get noticed and the best one to attract visitors in Tik Tok is getting more and more engaged with them by making videos for the challenges. Upload the videos regularly and start doing live chat with the followers and also pray to get fans interested in buying paid emoji for you from the app. Shout outs are even better option to generate money than the virtual gifts. Tik Tok has a virtual gift program where the users can buy 100 coins for just 0.99$ and once the fan buys a coin, 50% of every dollar is received by performer while 30% goes to Apple and Google as fees.
Rest of the 20% is received by app so basically it gives highest money to the performer. The price range varies for emojis respectively. Gain some popularity and be the one brands are looking for endorsements and collaborations; Influence marketing techniques is what we meant here! Believe us, brands do pay a huge amount of money to the video creators for their promotion and though why would not they. Another amazing fact is the user needs to be just 13 years of old atleast.
Go with the original content videos to let them end up with higher recommendation rates and good organic reach. Follow the users back to show them relativity and also try to reply users as much as possible to gain the trust factor with communication.
Brand exposure takes place but thankfully, not on the Tik Tok. Go with the latest trends and show uniqueness in them and take part in the Tik Tok carnival to gather influencers and celebrities. This is the best time to expand brand awareness on Tik Tok by working on ad content and freshening up the presence on app to meet more users. Every user is looking for encouraging and related brand and now it’s your responsibility to meet the needs of those users.
Even if you are a start-up with low budget, the most affordable way to increase users reach on Tik Tok is Content and yes it can gain a good amount of users. Make content for Articles, Videos, Snaps, Stories to be published on Social media for establishing healthy relationships with existing users. Better be focused on unique features of your product or service.